OWI Launches the Next Generation of Premium Coolant Technology

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Jul 26, 2018

OWI Launches the Next Generation of Premium Coolant Technology


NORTHBROOK, IL, July 24, 2018 - Old World Industries, LLC is excited to announce the launch of its new line of vehicle-specific antifreeze/coolant. Marketed as PEAK ORIGINAL EQUIPMENT TECHNOLOGY® Antifreeze + Coolant, this 'OET' product line is formulated to meet the specific technology needs of Asian, European and North American vehicles. This new lineup will provide our retailers, commercial partners and customers with a super-premium coolant option, and further reinforces PEAK and OWI's strength in the marketplace.

The mix of vehicles on the road has changed significantly over the last 20 years. Currently in the US, more than half of all passenger cars and light-duty vehicles on the road are Asian or European makes. As the vehicle population shifted from being primarily Detroit's 'Big Three' to a mix of domestic and foreign makes, so did the range of coolants needed to protect a changing mix of metals used in those engines. This shift has increased the number of different antifreeze/coolant technologies and colors making it, at times, more complicated for the customer to shop the category.

PEAK OET Coolants are designed to match the specific technology and color that was originally used as factory fill. In addition, PEAK OET makes it a no-brainer for customers to choose the right coolant for their vehicle through color-coded bottle caps and labels that match the original coolant color, and a list of covered vehicles right on the front label.

Mark Alexander, Director of Product Management - Antifreeze/Coolant, stated, 'The shifting mix of vehicles on the road and the complexity of their coolant requirements made it apparent to us that the PEAK OET product line was needed to better meet the needs of our customers and take the guesswork out of product selection.' To learn more about the PEAK OET Product line visit peakauto.com.

About Old World Industries Old World Industries, LLC headquartered outside of Chicago in Northbrook, IL., was founded more than 40 years ago. Today, Old World Industries is the leading supplier of automotive and heavy-duty coolants and has the #1 Diesel Exhaust Fluid brand, BlueDEF, in the United States. Old World Industries has significant business in LATAM, Asia, and Europe. For more information, visit www.oldworldind.com.