PEAK Coolant & Antifreeze and BlueDEF Partner with Stewart-Haas Racing!Back to News
Oct 15, 2018
PEAK Coolant & Antifreeze and BlueDEF Partner with Stewart-Haas Racing!
NORTHBROOK, IL, October 15, 2018 - Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment announced today that it has partnered with Stewart-Haas Racing and will be the primary sponsor for driver Clint Bowyer and the No. 14 team for three Monster Energy NASCAR Cup Series races in 2019 with associate sponsorship on the No. 14 Ford Mustang at all other races.
This agreement expands an already aggressive and diverse motorsports portfolio for PEAK Coolant & Antifreeze and BlueDEF, with the leading automotive brands enjoying relationships in NASCAR, Formula One, NHRA and the Late Model Dirt Series.
It also augments Old World Industries` existing partnership with Haas F1 Team, which will expand in 2019 as the PEAK and BlueDEF brands move from the nose of the racecars driven by Romain Grosjean and Kevin Magnussen to the much more visible rear-wing endplates. Since July with the British Grand Prix, PEAK and BlueDEF have been featured on the nose of the Haas VF-18s.
Old World Industries has been a leader in the development and distribution of high-quality automotive and heavy-duty products for more than four decades. For nearly the same amount of time, PEAK has been actively involved in motorsports as a way to highlight the excellence and competitive quality of its family of brands. From partnerships with such racing icons as Dale Earnhardt and John Force to title sponsorships of international series, specifically, the NASCAR PEAK Mexico Series, PEAK has successfully utilized motorsports to showcase PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment.