PEAK® LAUNCHES NEW HIGH-PERFORMANCE EXTENDED LIFE ANTIFREEZE + COOLANT

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Aug 29, 2019

PEAK® LAUNCHES NEW HIGH-PERFORMANCE EXTENDED LIFE ANTIFREEZE + COOLANT

The new high-performance antifreeze/ coolant product has 10 times the scale-fighting inhibitors versus the previous formula, engineered to guarantee superior lifetime protection

NORTHBROOK, ILL. (AUGUST 28, 2019) – Old World Industries, a leader in the manufacturing and distribution of high-quality automotive and heavy duty fluids, announced the launch of PEAK® Antifreeze + Coolant, designed with an advanced formula that guarantees superior lifetime protection*†.

The introduction of PEAK® marks Old World Industries’ first major launch in the extended life Antifreeze/coolant segment in more than a decade and is the result of extensive research to understand the Do-It-For-Yourself (DIY) consumers’ needs and purchase decision process.

“Our new PEAK® meets the needs of consumers that desire a high-performance antifreeze/ coolant,” said Charles Culverhouse, CEO of Old World Industries. “Our advanced formula guarantees superior lifetime protection, giving consumers peace of mind.”

The new PEAK® Antifreeze + Coolant is specially engineered with an advanced proprietary formula which includes a combination of scale-fighting inhibitors and organic acid corrosion inhibitors that guarantees Superior Lifetime Protection†* against scale and corrosion. Scale can form in the cooling system from poor quality water or from corrosion products forming on surfaces. These deposits can reduce coolant flow in the radiator and other parts of the cooling system, significantly reducing heat transfer and leading to the engine overheating. A build-up of only 1/16-inch of scale can reduce heat transfer by up to 40%.‡ New PEAK® Antifreeze + Coolant contains ten times the scale-fighting inhibitors* and provides more than two times the warranty coverage* for a minimum of 10 years/300,000 miles of maximum cooling system performance†*.

The launch of new PEAK® Antifreeze + Coolant coincides with a recent expansion of PEAK® Original Equipment Technology Antifreeze + Coolant availability, which is now carried in over 30 retailers including AutoZone, Advance Auto and Pep Boys.

PEAK® Antifreeze + Coolant is designed for use in all North American, Asian and European passenger cars, SUVs, motorcycles and light/medium duty trucks, regardless of make, model or year. Its universal formula is compatible for use with any type of antifreeze/coolant and its amber-yellow color will not change the color of the coolant in the system. To learn more about the new PEAK® Antifreeze + Coolant and other PEAK® products, visit peakauto.com.

About Old World Industries:
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in 55 countries. Old World’s brands include a full line of PEAK® Performance Automotive Products including Coolant, Antifreeze, Motor Oil, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid; Final Charge® Global Heavy Duty Extended Life Coolant; Fleet Charge® SCA Precharged Heavy Duty Coolant; and HERCULINER® Truck Bed Liner Kits. For more information, please visit www.owi.com.

†Lifetime Protection: 10+ years/300,000+ miles lifetime guarantee when a complete cooling system flush and fill is performed, and proper cooling system maintenance is followed. Always follow vehicle owner’s manual for top off requirements, change intervals and specified maintenance. See peakauto.com for more details.

*Versus legacy PEAK Antifreeze + Coolant technologies.

‡ “Know Your Cooling System”, Caterpillar Engine Fluids Recommendations, SEBD05518-09